Bouchard Père & Fils Enters a New Era Under François Pinault Big news from Burgundy: François Pinault, CEO of the Artemis Group, has acquired : François Pinault, CEO of the Artemis Group, has acquired Bouchard Père & Fils, one of the most storied and substantial domaines in the region, with an impressive 130 hectares of vineyards under its care. A landmark moment for Burgundy, and a thrilling development for wine lovers everywhere., one of the most storied and substantial domaines in the region, with an impressive 130 hectares of vineyards under its care. A landmark moment for Burgundy, and a thrilling development for wine lovers everywhere.
The 2022 vintage is now out, and it’s clear that the estate is experiencing a renaissance. In fact, the quality is climbing rapidly—a transformation that has been in motion since 2017, when Frédérique Weber joined as Technical Director.The 2022 vintage is now out, and it’s clear that the estate is experiencing a renaissance. In fact, the quality is climbing rapidly—a transformation that has been in motion since 2017, when Frédérique Weber joined as Technical Director.
One of the most significant changes? A sharp pivot away from négociant activity. Bouchard is now fully focused on its own vineyards, no longer buying grapes or finished wines. The result is a dramatic reduction in production—One of the most significant changes? A sharp pivot away from négociant activity. Bouchard is now fully focused on its own vineyards, no longer buying grapes or finished wines. The result is a dramatic reduction in production—from 3.7 million bottles in 2018 to just 500,000 in 2022. A bold and deliberate shift toward quality over quantity. A bold and deliberate shift toward quality over quantity.
What hasn’t changed, however, is Bouchard’s signature style: What hasn’t changed, however, is Bouchard’s signature style: structured, age-worthy wines with a classic, austere edge. That timeless identity remains firmly intact.. That timeless identity remains firmly intact.
We recently had the opportunity to taste through a selection of the 2022 vintage, and we were truly impressed. Precision, energy, and a clear sense of place shine through each wine. The future looks bright for this historic domaine.We recently had the opportunity to taste through a selection of the 2022 vintage, and we were truly impressed. Precision, energy, and a clear sense of place shine through each wine. The future looks bright for this historic domaine.