Bouchard Père & Fils Enters a New Era Under François Pinault

Big news from Burgundy: François Pinault, CEO of the Artemis Group, has acquired Bouchard Père & Fils, one of the most storied and substantial domaines in the region, with an impressive 130 hectares of vineyards under its care. A landmark moment for Burgundy, and a thrilling development for wine lovers everywhere.

The 2022 vintage is now out, and it’s clear that the estate is experiencing a renaissance. In fact, the quality is climbing rapidly—a transformation that has been in motion since 2017, when Frédérique Weber joined as Technical Director.

One of the most significant changes? A sharp pivot away from négociant activity. Bouchard is now fully focused on its own vineyards, no longer buying grapes or finished wines. The result is a dramatic reduction in production—from 3.7 million bottles in 2018 to just 500,000 in 2022. A bold and deliberate shift toward quality over quantity.

What hasn’t changed, however, is Bouchard’s signature style: structured, age-worthy wines with a classic, austere edge. That timeless identity remains firmly intact.

We recently had the opportunity to taste through a selection of the 2022 vintage, and we were truly impressed. Precision, energy, and a clear sense of place shine through each wine. The future looks bright for this historic domaine.